Meet the Guest – Next Chapter with Chris Cooksey
Chris Cooksey’s journey from a promising amateur motocross racer to a respected, self-made journalist and media personality embodies resilience, reinvention, and raw honesty. At just 16, Chris suffered a devastating injury that ended his professional racing aspirations. The trauma of losing his identity as a rising racer led to significant emotional challenges, including resentment, reckless behavior, and long-term tension with his father. Despite the darkness, his passion for two wheels—whether on dirt or the street—became a therapeutic force, helping him reconnect with his sense of purpose and revive his drive.
After multiple comebacks and further injuries, Chris realized that the racing dream, while emotionally powerful, wasn’t sustainable. His pivot to education was self-funded and self-driven. Despite early academic struggles, he persevered through college, earning his degree and transitioning into dealership work and then to the distribution side of the moto industry. During this time, Chris’s unique perspective as a former racer, industry insider, and unfiltered observer led him naturally to journalism. Despite early backlash, including public criticism from pro riders and attempts to have him fired, he remained committed to speaking the truth and eventually launched his independent Cookie Media platform.
Now with a YouTube channel boasting over 150K–200K unique monthly viewers, Chris utilizes his platform to challenge industry norms, demand better safety protocols, and advocate for financial fairness for riders. His authenticity, forged in hardship, has garnered both critics and loyal fans. He attributes his current success not only to hard work but also to the invaluable perspective gained from loss, recovery, and his refusal to quit—choosing instead to bet on himself, one chapter at a time.
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